Who are we ?
Altavia.openlab is the Group's innovation unit; its objective is to create new growth levers for the Group by transforming employees' ideas into projects/products that can be deployed on an international scale.
Altavia.openlab also looks to students and clients to co-design new projects.
and incubate them.
Innovation themes are linked to the Group's strategy, which is based on 6 business verticals:
- Marketing commodities management
- Content factory
- Enhanced POSM
- Activation performance
- Retail media
- Communities
๐ฏ The priority fields of exploration for 2024 will be related to the opportunities offered by AI for marketing and commerce.
๐ Achievements in 2023
15 projects submitted by employees in response to internal calls for projects
5 projects selected and transformed into POCs:
- Imagining a new creative process with Generative AI
- AI studio: create a social media campaign in 2 clicks
- Brandsheriff.ai: automated control of brand asset compliance with brand guidelines
- Popmate: an AI-powered briefing system for complex point-of-sale displays
- Altavia.academy: the best training in retail marketing
๐ Founded
๐ค Employees involved in the Move IA project
๐ป Projects submitted by employees in response to internal calls for projects
๐๐ป Projects selected and transformed into POCs
๐ Centrale-Supelec students involved in 3 innovation projects for Altavia
๐ค Interview General Manager Altavia.Openlab juin 2023
00:00
Where to find us ?
