About ALTAVIA

We are a marketing agency specializing in retail and eCommerce, integrating innovation, performance, and social responsibility. Our strength lies in our ability to develop scalable and integrated marketing strategies for retail and e-commerce. We support brands and retailers in their transformation towards unified commerce or omni-commerce, leveraging design, consumer data, and technology to optimize marketing investments.

• Commodity Marketing: We manage responsible retail marketing solutions through a global network of committed suppliers, ensuring strong ESG value and efficient execution for our clients. We are experts in print, temporary and permanent POSM/POP displays, and store design, offering innovative solutions to optimize brand presence both in-store and online. We also have proprietary technology platforms designed to automate and scale offline marketing. Our solutions leverage AI-driven automation and design, real-time production tracking and consolidated management across any portfolio, making offline retail marketing faster, easier and more reliable than ever before.
• Performance Marketing Retail: We design and implement tailor-made strategies, both in-store and online, leveraging data and artificial intelligence to enhance customer engagement and conversion rates. We are also key players in retail media, combining physical and digital activations to maximize impact. Our approach optimizes the ROI of in-store and online activations, increasing conversion rates and unlocking new monetization opportunities.

We are part of Altavia, the world's leading independent retail marketing group (3,000 employees, 40 countries), which places societal impact at the core of its mission. We believe in responsible marketing, where innovation and technology drive impactful and sustainable experiences. ESG is an essential part of our strategy, ensuring we operate with transparency and ethical commitment.

Our approach is built on a strong belief: progress is hybrid. We combine AI and human intelligence to create high-performing marketing strategies. For example, our GenAI for Retail solutions leverage advanced GenAI algorithms and rely on our technical expertise to deliver reliable and sustainable results. By integrating AI capabilities with human intuition and creativity (human-in-the-loop), we craft optimized, impactful, and responsible retail and eCommerce marketing strategies.  

While maintaining the agility and entrepreneurial spirit of a small agency (20 people), we are driven by a culture of innovation and sustainable development.

YOUR MISSION?

As VP New Business, you will report directly to the CEO and be primarily responsible for accelerating new client acquisition across the region (Canada & USA), with a focus on the beauty, health, and retail sectors.

• Define and execute a business development strategy focused on acquiring new clients.
• Manage the sales cycle for both business areas:
• Commodity Marketing: Long cycles (9 to 18 months), involving RFP processes and direct engagement with procurement teams.
• Performance Marketing Retail: Shorter cycles (3-6 months), targeting marketing and commercial decision-makers directly.
• Develop and activate a network of contacts in the retail and eCommerce industry (Walmart, Shoppers, etc.).
• Identify and respond to market opportunities by leveraging our ESG and technological expertise.
• Operate independently with the ability to build and scale a team over time.

YOUR EXPERIENCE

• 10 years of experience in business development, ideally within a competing agency.
• Strong experience and network in the retail/eCommerce sector in Canada and the USA.
• Proven track record in business development with international corporations.
• Fully bilingual in English and French.
• Strong ability to acquire new clients and navigate complex sales cycles.
• Experience working with major brands and retail/eRetail marketing.
• Natural leadership skills and the ability to build and structure a team as the business grows.

WHY US?

• A strategic role with high autonomy.
• The opportunity to build a team and drive your vision.
• An agile agency backed by an international group committed to diversity and inclusion.
• A stimulating environment at the intersection of marketing, data, and tech, where innovation is encouraged, and progress is based on a hybrid model combining AI and human expertise (human-in-the-loop).
• A workplace that fosters professional growth, with a strong agency commitment to developing and empowering its talents.